UNVEILING CONSUMER AWARENESS: THE INFLUENCE OF BRAND ORIGIN ON PURCHASE DECISIONS IN THE FMCG SECTOR
1 Sapna, 2Dr. Anil Kanwa (Professor)
1Research Scholar, 2Supervisor
1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mast Nath University, Asthal Bohar, Rohtak, Haryana, India