INFLUENCE OF GENDER AND AGE ON CONSUMER PREFERENCES FOR BRAND IMAGE AND TECHNOLOGICAL FEATURES IN MOBILE PHONE SELECTION: A STATISTICAL INSIGHT
1Sheetal, 2Dr. Varsha Goel (Associate Professor)
1Research Scholar, 2Supervisor
1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mast Nath University, Asthal Bohar, Rohtak, Haryana, India