Volume 1 | Issue 01 | Jan -June 2023
ETHNOCENTRIC INFLUENCES ON FMCG PURCHASE PREFERENCES IN EMERGING ECONOMIES: A BIBLIOMETRIC ANALYSIS1 Sapna, 2Dr. Anil Kanwa (Professor)1Research Scholar, 2Supervisor1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mast Nath University, Asthal Bohar, Rohtak, Haryana, India
Volume 1 | Issue 01 | July -Dec 2023
UNVEILING CONSUMER AWARENESS: THE INFLUENCE OF BRAND ORIGIN ON PURCHASE DECISIONS IN THE FMCG SECTOR1 Sapna, 2Dr. Anil Kanwa (Professor)1Research Scholar, 2Supervisor1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mast Nath University, Asthal Bohar, Rohtak, Haryana, India