Month: March 2025

EXAMINING THE EFFECT OF DIGITAL MARKETING ON CONSUMER BUYING BEHAVIOR IN KARNATAKA DISTRICT 1 A. Ramesh, 2Dr. Vinesh (Assistant Professor)1Research Scholar , 2Supervisor1-2 Department of Management, Sunrise University, Alwar, India

EXPLORING THE ANTICANCER AND ANTIMICROBIAL POTENTIAL OF METAL COMPLEXES WITH HYDRAZINE AND CARBOXYLIC ACIDS1Ruby, 2Dr. L.M.Sharma1Research Scholar, 2Supervisor1-2 Department of Chemistry, Malwanchal University, Indore, Madhya Pradesh, India

THE IMPACT OF AUTOMATION AND AI ON SUPPLY CHAIN EFFICIENCY AND DECISION-MAKING 1Abhishek Tiwari, 2Dr. Manisha Goel (Professor)1Research Scholar, 2Supervisor1-2 Glocal School of Management, The Glocal University, MirzapurPole, Saharanpur, U.P.

ADVANCED NEAR-FIELD SCATTERING MODELING USING PHYSICAL THEORY OF DIFFRACTION ANALYSIS AND COMPUTATION 1 Sikandar Husensab Dhannur, 2Dr. Hitesh Kumar (Professor)1Research Scholar (Physics), 2Supervisor1-2 Department of Science, Sunrise University, Alwar, India

FOREIGN DIRECT INVESTMENT FOREIGN DIRECT INVESTMENT AND INDIA’S BALANCE OF PAYMENTS MACROECONOMIC AND SECTORAL STUDY1 Shivayya Muppayyanamath, 2Dr. Mohmad Nazim (Associate Professor)1Research Scholar, 2Supervisor1-2 Department of Commerce & Management, Sunrise University, Alwar, India

COORDINATION CHEMISTRY OF METAL COMPLEXES: LIGANDS, STRUCTURES, AND FUNCTIONAL APPLICATIONS1Ruby, 2Dr. L.M.Sharma1Research Scholar, 2Supervisor1-2 Department of Chemistry, Malwanchal University, Indore, Madhya Pradesh, India

STUDY ON THE IMPACT OF CAPITAL STRUCTURE ON FIRM VALUE: AN ANALYSIS OF SELECTED INDUSTRIES IN INDIA 1 Nisha, 2Dr. A.S. Boora (Professor),3Dr. Vandana Nasa1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Associate Professor, Department of Commerce, GCW, Sonipat, Haryana, India

STUDY ON THE IMPACT OF DIVIDEND DECISIONS ON FIRM VALUE: A COMPARATIVE ANALYSIS ACROSS INDIAN INDUSTRIES 1 Nisha, 2Dr. A.S. Boora (Professor),3Dr. Vandana Nasa1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Associate Professor, Department of Commerce, GCW, Sonipat, Haryana, India

ANALYZING THE IMPACT OF USER EXPERIENCE, SECURITY PERCEPTION, AND DEMOGRAPHIC FACTORS ON E-BANKING ADOPTION AND USAGE IN INDIA 1 Priya, 2Dr. A.S. Boora (Professor),3Dr. Ajay Mittal1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Assistant Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India

EXPLORING THE IMPACT OF DEMOGRAPHIC FACTORS ON CONSUMER AWARENESS AND ADOPTION OF E-BANKING SERVICES IN INDIA 1 Priya, 2Dr. A.S. Boora (Professor),3Dr. Ajay Mittal1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Assistant Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India