2024

STUDY ON THE IMPACT OF CAPITAL STRUCTURE ON FIRM VALUE: AN ANALYSIS OF SELECTED INDUSTRIES IN INDIA 1 Nisha, 2Dr. A.S. Boora (Professor),3Dr. Vandana Nasa1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Associate Professor, Department of Commerce, GCW, Sonipat, Haryana, India

STUDY ON THE IMPACT OF DIVIDEND DECISIONS ON FIRM VALUE: A COMPARATIVE ANALYSIS ACROSS INDIAN INDUSTRIES 1 Nisha, 2Dr. A.S. Boora (Professor),3Dr. Vandana Nasa1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Associate Professor, Department of Commerce, GCW, Sonipat, Haryana, India

ANALYZING THE IMPACT OF USER EXPERIENCE, SECURITY PERCEPTION, AND DEMOGRAPHIC FACTORS ON E-BANKING ADOPTION AND USAGE IN INDIA 1 Priya, 2Dr. A.S. Boora (Professor),3Dr. Ajay Mittal1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Assistant Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India

EXPLORING THE IMPACT OF DEMOGRAPHIC FACTORS ON CONSUMER AWARENESS AND ADOPTION OF E-BANKING SERVICES IN INDIA 1 Priya, 2Dr. A.S. Boora (Professor),3Dr. Ajay Mittal1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Assistant Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India

रीतिकालीन साहित्य के समुचित रसात्मक प्रतिमान शोधार्थी – राजीव कुमारविषय : हिंदी साहित्य , साबरमती विश्वविद्यालय, अहमदाबाद, गुजरात

ATHLETES’ RISK OF INJURIES AND THE PROBLEM OF SLEEP DEPRIVATION1Manju Sharma, 2Dr. Nitin Kumar (Professor)1Research Scholar, 2Research Supervisor1-2 Glocal School of Education & Physical Education, The Glocal University, Saharanpur, Uttar Pradesh

THERAPEUTIC CONTACT LENSES AND THEIR ROLE IN OPHTHALMIC DRUG EFFICIENCY1Satasiya Chintan Bharat , 2Dr. Roopam Devaliya (Professor)1Research Scholar , 2Research Supervisor1-2 Glocal School of Pharmacy , The Glocal University , Mirzapur Pole , Saharanpur , Uttar Pradesh

REVIEW OF THERMOPHYSICAL PROPERTIES AND INTERMOLECULAR INTERACTIONS IN NON-ELECTROLYTE LIQUID MIXTURES1,a Hardika Sharma, 2,bMonika Chahar ,3,cAnil Kumar 1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Chemistry, Baba Mastnath University, Rohtak, Haryana, India,3 Applied Science Department, Bharati Vidyapeeth’s College of Engineering, New Delhi, Indiaa hardika.sharma98@gmail.com, b chaharmonika507@gmail.com, c dranilchhikara@gmail.com .

THE PSYCHOLOGICAL IMPACT OF VISUAL MERCHANDISING: EXPLORING CONSUMER BEHAVIOR AND MENTAL WELL-BEING IN ONLINE AND OFFLINE RETAIL SPACES 1 Mehak Singhal, 2Dr. A.S. Boora (Professor),3Dr. Minaxi1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Asst. Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India

THE DYNAMICS OF VISUAL MERCHANDISING AND IMPULSE BUYING: A COMPARATIVE STUDY OF ONLINE AND OFFLINE CONSUMER BEHAVIOR 1 Mehak Singhal, 2Dr. A.S. Boora (Professor),3Dr. Minaxi1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Asst. Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India