2024

ANALYZING THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOR1 A. Ramesh, 2Dr. Vinesh (Assistant Professor)1Research Scholar , 2Supervisor1-2 Department of Management, Sunrise University, Alwar, India

PHYSICAL THEORY OF DIFFRACTION IMPROVES NEAR-FIELD ELECTROMAGNETIC SCATTERING ANALYSIS 1 Sikandar Husensab Dhannur, 2Dr. Hitesh Kumar (Professor)1Research Scholar (Physics), 2Supervisor1-2 Department of Science, Sunrise University, Alwar, India

ASSESSING FDI’S IMPACT ON INDIA’S BALANCE OF PAYMENTS AND POLICY IMPLICATIONS 1 Shivayya Muppayyanamath, 2Dr. Mohmad Nazim (Associate Professor)1Research Scholar, 2Supervisor1-2 Department of Commerce & Management, Sunrise University, Alwar, India

STUDY ON THE IMPACT OF CAPITAL STRUCTURE ON FIRM VALUE: AN ANALYSIS OF SELECTED INDUSTRIES IN INDIA 1 Nisha, 2Dr. A.S. Boora (Professor),3Dr. Vandana Nasa1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Associate Professor, Department of Commerce, GCW, Sonipat, Haryana, India

STUDY ON THE IMPACT OF DIVIDEND DECISIONS ON FIRM VALUE: A COMPARATIVE ANALYSIS ACROSS INDIAN INDUSTRIES 1 Nisha, 2Dr. A.S. Boora (Professor),3Dr. Vandana Nasa1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Associate Professor, Department of Commerce, GCW, Sonipat, Haryana, India

ANALYZING THE IMPACT OF USER EXPERIENCE, SECURITY PERCEPTION, AND DEMOGRAPHIC FACTORS ON E-BANKING ADOPTION AND USAGE IN INDIA 1 Priya, 2Dr. A.S. Boora (Professor),3Dr. Ajay Mittal1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Assistant Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India

EXPLORING THE IMPACT OF DEMOGRAPHIC FACTORS ON CONSUMER AWARENESS AND ADOPTION OF E-BANKING SERVICES IN INDIA 1 Priya, 2Dr. A.S. Boora (Professor),3Dr. Ajay Mittal1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Assistant Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India

रीतिकालीन साहित्य के समुचित रसात्मक प्रतिमान शोधार्थी – राजीव कुमारविषय : हिंदी साहित्य , साबरमती विश्वविद्यालय, अहमदाबाद, गुजरात

ATHLETES’ RISK OF INJURIES AND THE PROBLEM OF SLEEP DEPRIVATION1Manju Sharma, 2Dr. Nitin Kumar (Professor)1Research Scholar, 2Research Supervisor1-2 Glocal School of Education & Physical Education, The Glocal University, Saharanpur, Uttar Pradesh

THERAPEUTIC CONTACT LENSES AND THEIR ROLE IN OPHTHALMIC DRUG EFFICIENCY1Satasiya Chintan Bharat , 2Dr. Roopam Devaliya (Professor)1Research Scholar , 2Research Supervisor1-2 Glocal School of Pharmacy , The Glocal University , Mirzapur Pole , Saharanpur , Uttar Pradesh