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Volume 1 | Issue 01 | Jan -June 2023

BRAND ORIGIN AND CONSUMER CHOICES: EXPLORING THEORETICAL DYNAMICS IN THE MOBILE PHONE MARKET IN THE NATIONAL CAPITAL REGION 1 Sheetal, 2Dr. Varsha Goel (Associate Professor)1Research Scholar, 2Supervisor1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mast Nath University, Asthal Bohar, Rohtak, Haryana, India

Volume 1 | Issue 01 | July -Dec 2023

INFLUENCE OF GENDER AND AGE ON CONSUMER PREFERENCES FOR BRAND IMAGE AND TECHNOLOGICAL FEATURES IN MOBILE PHONE SELECTION: A STATISTICAL INSIGHT1Sheetal, 2Dr. Varsha Goel (Associate Professor)1Research Scholar, 2Supervisor1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mast Nath University, Asthal Bohar, Rohtak, Haryana, India