BRAND ORIGIN AND CONSUMER CHOICES: EXPLORING THEORETICAL DYNAMICS IN THE MOBILE PHONE MARKET IN THE NATIONAL CAPITAL REGION
1 Sheetal, 2Dr. Varsha Goel (Associate Professor)
1Research Scholar, 2Supervisor
1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mast Nath University, Asthal Bohar, Rohtak, Haryana, India