Volume 11 | Issue 4 | October – December 2024
THE PSYCHOLOGICAL IMPACT OF VISUAL MERCHANDISING: EXPLORING CONSUMER BEHAVIOR AND MENTAL WELL-BEING IN ONLINE AND OFFLINE RETAIL SPACES 1 Mehak Singhal, 2Dr. A.S. Boora (Professor),3Dr. Minaxi1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Asst. Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India
Volume 11 | Issue 2 | April -June 2024
THE DYNAMICS OF VISUAL MERCHANDISING AND IMPULSE BUYING: A COMPARATIVE STUDY OF ONLINE AND OFFLINE CONSUMER BEHAVIOR 1 Mehak Singhal, 2Dr. A.S. Boora (Professor),3Dr. Minaxi1Research Scholar, 2Supervisor, 3 Co-supervisor,1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath UniversityAsthal Bohar, Rohtak, Haryana, India3 Asst. Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India