THE DYNAMICS OF VISUAL MERCHANDISING AND IMPULSE BUYING: A COMPARATIVE STUDY OF ONLINE AND OFFLINE CONSUMER BEHAVIOR
1 Mehak Singhal, 2Dr. A.S. Boora (Professor),3Dr. Minaxi
1Research Scholar, 2Supervisor, 3 Co-supervisor,
1-2 Department of Commerce, Faculty of Management & Commerce, Baba Mastnath University
Asthal Bohar, Rohtak, Haryana, India
3 Asst. Professor, Department of Commerce, Hindu College, Sonipat, Haryana, India