Volume 12 | Issue 1 | January -March 2025
THE IMPACT OF MISLEADING ADVERTISING ON BRAND TRUST AND CONSUMER LOYALTY 1 Nusrath Unnisa, 2Dr. Rahul Garg (Associate Professor)1Research Scholar, 2Supervisor1-2 Department of Commerce, Sunrise University, Alwar, Rajasthan, India
Volume 10 | Issue 2 | July -Dec 2023
FALSE PROMISES, BROKEN BONDS: HOW DECEPTIVE ADVERTISING AFFECTS BRAND LOYALTY1 Nusrath Unnisa, 2Dr. Rahul Garg (Associate Professor)1Research Scholar, 2Supervisor1-2 Department of Commerce, Sunrise University, Alwar, Rajasthan, India