THE IMPACT OF MISLEADING ADVERTISING ON BRAND TRUST AND
CONSUMER LOYALTY
1 Nusrath Unnisa, 2Dr. Rahul Garg (Associate Professor)
1Research Scholar, 2Supervisor
1-2 Department of Management, Sunrise University, Alwar, Rajasthan, India
THE IMPACT OF MISLEADING ADVERTISING ON BRAND TRUST AND
CONSUMER LOYALTY
1 Nusrath Unnisa, 2Dr. Rahul Garg (Associate Professor)
1Research Scholar, 2Supervisor
1-2 Department of Management, Sunrise University, Alwar, Rajasthan, India