AUGMENTING INSTRUCTIONAL DESIGN THROUGH HUMAN–AI COLLABORATION: EVIDENCE FROM DIGITAL CONTENT PRODUCTION IN THE EDTECH SECTOR
Tarun Batra
Research Scholar (Management) The Glocal University Saharanpur, Uttar Pradesh
Dr. Sandeep Gupta (Assistant Professor)
Research Supervisor, Glocal School of Business and Commerce, The Glocal University Saharanpur, Uttar Pradesh