International Journal of Exploring Emerging Trends in Engineering (IJEETE)

Peer-Reviewed | Refereed | Indexed | International Journal

Day: October 19, 2023

Volume 1 | Issue 01 | June -Dec 2022

THE INFLUENCE OF ONLINE FMCG ADVERTISEMENTS ENDORSED BY SPORTS CELEBRITIES ON CONSUMER PURCHASE INTENTION IN THE GWALIOR-CHAMBAL REGION Mr. Ravi Kant VajpaiResearch Scholar, Glocal University, Saharanpur, (U.P.) Dr. Anand KumarAssistant Professor, Glocal School of Business & Commerce, Glocal University, Saharanpur, (U.P.)