THE INFLUENCE OF ONLINE FMCG ADVERTISEMENTS ENDORSED BY SPORTS CELEBRITIES ON CONSUMER PURCHASE INTENTION IN THE GWALIOR-CHAMBAL REGION
Mr. Ravi Kant Vajpai
Research Scholar, Glocal University, Saharanpur, (U.P.)
Dr. Anand Kumar
Assistant Professor, Glocal School of Business & Commerce, Glocal University, Saharanpur, (U.P.)