Volume 1 | Issue 01 | June -Dec 2022

THE INFLUENCE OF ONLINE FMCG ADVERTISEMENTS ENDORSED BY SPORTS CELEBRITIES ON CONSUMER PURCHASE INTENTION IN THE GWALIOR-CHAMBAL REGION

Mr. Ravi Kant Vajpai
Research Scholar, Glocal University, Saharanpur, (U.P.)

Dr. Anand Kumar
Assistant Professor, Glocal School of Business & Commerce, Glocal University, Saharanpur, (U.P.)

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