Volume 12 | Issue 1 | January– March 2025
EFFECT OF IT INVESTMENT ON CRM STRATEGY IMPLEMENTATION IN LARGE ENTERPRISES1Leena, 2Dr. Jitender Rai (Professor)1Research Scholar, 2Supervisor1-2 Department of Computer Science & Engg, Sunrise University, Alwar, Rajasthan, India
Volume 11 | Issue 3 | July – September 2024
EVALUATING THE ROLE OF IT INVESTMENTS IN ENHANCING CUSTOMER SATISFACTION AND LOYALTY THROUGH CRM SYSTEMS1Leena, 2Dr. Jitender Rai (Professor)1Research Scholar, 2Supervisor1-2 Department of Computer Science &Engg. , Sunrise University, Alwar, Rajasthan, India .