Volume 12 | Issue 1 | January– March 2025

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• August 19, 2025

THE IMPACT OF AUGMENTED REALITY AND VIRTUAL REALITY ON ONLINE
RETAIL AND CONSUMER ENGAGEMENT
1Madhumathi T K, 2Dr. Shariq Ahmad Bhat
1Research Scholar, 2Supervisor
1-2 Department of Commerce, Arunodaya University, Itanagar, Arunachal Pradesh, India