Volume 12 | Issue 3 | July– September 2025

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• December 17, 2025

THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING SOCIAL MEDIA MARKETING STRATEGIES

1Reena, 2Dr. Ashish Bansal (Assistant Professor)
1Research Scholar, 2Supervisor
1-2 Department of Commerce, Om Sterling Global University, Hisar, Haryana, India