Volume 10 | Issue 2 | July -Dec 2023
COMPARATIVE ANALYSIS OF COLLABORATIVE FILTERING AND CONTENT-BASED FILTERING IN E-COMMERCE 1Surender, 2Dr. Sarwan Kumar Saini1Research Scholar, 2 Supervisor1-2 Department of Commerce, Sabarmati University, Ahmedabad, Gujarat
Volume 10 | Issue 1 | January -June 2023
THE IMPACT OF AI-DRIVEN PERSONALIZATION ON CONSUMER BEHAVIOR IN E-COMMERCE 1Surender, 2Dr. Sarwan Kumar Saini1Research Scholar, 2 Supervisor1-2 Department of Commerce, Sabarmati University, Ahmedabad, Gujarat