COMPARATIVE ANALYSIS OF COLLABORATIVE FILTERING AND CONTENT-BASED FILTERING IN E-COMMERCE
1Surender, 2Dr. Sarwan Kumar Saini
1Research Scholar, 2 Supervisor
1-2 Department of Commerce, Sabarmati University, Ahmedabad, Gujarat
COMPARATIVE ANALYSIS OF COLLABORATIVE FILTERING AND CONTENT-BASED FILTERING IN E-COMMERCE
1Surender, 2Dr. Sarwan Kumar Saini
1Research Scholar, 2 Supervisor
1-2 Department of Commerce, Sabarmati University, Ahmedabad, Gujarat