Volume 12 | Issue 4 | October тАУ December 2025
рдЫрддреНрддреАрд╕рдЧрдврд╝ рд░рд╛рдЬреНрдп рдореЗрдВ рдЧреНрд░рд╛рдореАрдг рдорд╣рд┐рд▓рд╛ рдЙрджреНрдпрдорд┐рддрд╛ рдХреЗ рд╕рд╛рдорд╛рдЬрд┐рдХ-рдЖрд░реНрдерд┐рдХ рдкрдХреНрд╖реЛрдВ рдХрд╛ рд╡рд░реНрдгрдирд╛рддреНрдордХ рдЕрдзреНрдпрдпрдирдбреЙ. рдЕрдЦрд┐рд▓реЗрд╢ рдХреБрдорд╛рд░ рд╕реЗрдирд╕рд╣рд╛рдпрдХ рдкреНрд░рд╛рдзреНрдпрд╛рдкрдХ, рд╡рд┐рднрд╛рдЧ: рд░рд╛рдЬрдиреАрддрд┐ рд╡рд┐рдЬреНрдЮрд╛рди , рднрд╛рд░рддреА рд╡рд┐рд╢реНрд╡рд╡рд┐рджреНрдпрд╛рд▓рдп, рджреБрд░реНрдЧ (рдЫ.рдЧ.)
Volume 12 | Issue 4 | October тАУ December 2025
рдЫрддреНрддреАрд╕рдЧрдврд╝ рдХреЗ рдЧреНрд░рд╛рдореАрдг рдХреНрд╖реЗрддреНрд░реЛрдВ рдореЗрдВ рдорд╣рд┐рд▓рд╛ рдЙрджреНрдпрдорд┐рддрд╛ рд╕рдВрд╡рд░реНрдзрди рд╕реЗ рд╕рдВрдмрдВрдзрд┐рдд рдиреАрддрд┐рдпреЛрдВ рдПрд╡рдВ рдХрд╛рд░реНрдпрдХреНрд░рдореЛрдВ рдХрд╛ рд╡рд░реНрдгрдирд╛рддреНрдордХ рдореВрд▓реНрдпрд╛рдВрдХрдирдбреЙ. рдЕрдЦрд┐рд▓реЗрд╢ рдХреБрдорд╛рд░ рд╕реЗрдирд╕рд╣рд╛рдпрдХ рдкреНрд░рд╛рдзреНрдпрд╛рдкрдХ, рд╡рд┐рднрд╛рдЧ: рд░рд╛рдЬрдиреАрддрд┐ рд╡рд┐рдЬреНрдЮрд╛рди , рднрд╛рд░рддреА рд╡рд┐рд╢реНрд╡рд╡рд┐рджреНрдпрд╛рд▓рдп, рджреБрд░реНрдЧ (рдЫ.рдЧ.)
Volume 12 | Issue 3 | JulyтАУ September 2025
A STUDY ON PERFORMANCE MANAGEMENT PRACTICES AND ORGANIZATIONAL EFFECTIVENESS IN CORPORATE ORGANIZATIONS1 Anthony Balaraj A, 2Dr. Sawant Prakash Digambar (Professor)1Research Scholar, 2Supervisor1-2 Department of Management, Asian International University, Imphal West, Manipur
Volume 11 | Issue 3 | July тАУ September 2024
PERFORMANCE MANAGEMENT SYSTEMS AND ORGANIZATIONAL PERFORMANCE IN THE CORPORATE SECTOR: AN EMPIRICAL ANALYSIS USING STRUCTURAL EQUATION MODELING1 Anthony Balaraj A, 2Dr. Sawant Prakash Digambar (Professor)1Research Scholar, 2Supervisor1-2 Department of Management, Asian International University, Imphal West, Manipur
Volume 12 | Issue 4 | October тАУ December 2025
SAFETY MEASURES AND DISASTER MANAGEMENT IN SMART CITIES USING IOT: A DESCRIPTIVE APPROACH 1 Bindu Jamwal (Research Scholar), 2Dr. Rajendra Singh (HoD)1-2 School of Engineering and Technology, Raffles University Neemrana, Rajasthan, India1bindujamwal1810@gmail.com, 2 rajendra.singh@rafflesuniversity.edu.in
Volume 12 | Issue 3 | JulyтАУ September 2025
THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING SOCIAL MEDIA MARKETING STRATEGIES 1Reena, 2Dr. Ashish Bansal (Assistant Professor)1Research Scholar, 2Supervisor1-2 Department of Commerce, Om Sterling Global University, Hisar, Haryana, India
Volume 10 | Issue 1 | January -June 2023
A DESCRIPTIVE STUDY ON IOT-BASED SMART CITIES FOR SAFETY AND DISASTER MANAGEMENT 1 Bindu Jamwal (Research Scholar), 2 Prof. (Dr.) K. Karthikeyan1-2 School of Engineering and Technology, Raffles University Neemrana, Rajasthan, India1bindujamwal1810@gmail.com
Volume 12 | Issue 4 | October тАУ December 2025
E-COMMERCE EVOLUTION AND DEMOGRAPHIC INFLUENCES ON CONSUMER BUYING BEHAVIOR IN MEERUT, INDIAPreetiAssistant ProfessorAS Kharb Memorial College of Education, Jhajjar, Haryana, India
Volume 10 | Issue 2 | July -Dec 2023
COMPARATIVE ANALYSIS OF COLLABORATIVE FILTERING AND CONTENT-BASED FILTERING IN E-COMMERCE 1Surender, 2Dr. Sarwan Kumar Saini1Research Scholar, 2 Supervisor1-2 Department of Commerce, Sabarmati University, Ahmedabad, Gujarat
Volume 10 | Issue 1 | January -June 2023
THE IMPACT OF AI-DRIVEN PERSONALIZATION ON CONSUMER BEHAVIOR IN E-COMMERCE 1Surender, 2Dr. Sarwan Kumar Saini1Research Scholar, 2 Supervisor1-2 Department of Commerce, Sabarmati University, Ahmedabad, Gujarat